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1 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7910129/.
2 Ackerman, D.S., & Hu, J. (2017). Assuring me that it is as ‘Good as New’just makes me think about how someone else used it. Examining consumer reaction toward marketer-provided information about secondhand goods. Journal of Consumer Behaviour, 16(3), 233-241.
3 Mullainathan, Sendhil & Shafir, Eldar: Schaarste: hoe gebrek aan tijd en geld ons gedrag bepalen. Maven Publishing.
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5 Jones, E.E. & Harris, V.A. (1967). The attribution of attitudes. Journal of experimental social psychology, 3(1), 1-24.

Knop Gemak
6 McGlone & Tofighbakhsh (2000).
7 Zajonc, R.B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9(2p2), 1.
8 Brickman, F, Rediefld, J., Harrison, A.A. & Crandall, R., (1972) in Crisp, R.J., Hutter, R.R. & Young, B. (2009). When mere exposure leads to less liking: The incremental threat effect in intergroup contexts. British Journal of Psychology, 100(1), 133-149.
9 Song, H. & Schwarz, N. (2008). If it’s hard to read, it’s hard to do: Processing fluency affects effort prediction and motivation. Psychological Science.
10 Hosman, L.A. (2002). Language and persuasion. The persuasion handbook: Developments in theory and practice, 371-390.
11 Gass, R.H. & Seiter, J.S. (2016). Visual Persuasion. In R.H. Gass & J.S. Seiter (red.), Persuasion, Social Influence and Compliance Gaining (5e ed.) (pp. 308-330). New York: Routledge.
12Katz, M.G., Kripalani, S. & Weiss, B D. (2006). Use of pictorial aids in medication instructions: a review of the literature. American Journal of Health-System Pharmacy, 63(23), 2391-2397.
13 Daniel, T.A. & Camp, A.L. (2018). Emojis Affect Processing Fluency on Social Media. Psychology of Popular Media Culture.
14 Reber, R. & Schwarz, N. (1999). Effects of Perceptual Fluency on Judgments of Truth. Consciousness and Cognition.
15 https://nos.nl/nieuwsuur/artikel/2376960-meer-private-lease-dan-ooit-maar-kwetsbaren-lopen-risico.html.
16 https://www.thenationalnews.com/lifestyle/wellbeing/are-you-sure-you-want-to-post-this-new-tool-on-instagram-prompts-bullies-to-reflect-1.884283.
17 Diemand-Yauman, C., Oppenheimer, D.M, & Vaughan, E.B. (2011). Fortune favors the: Effects of disfluency on educational outcomes. Cognition.
18 https://www.natuurenmilieu.nl/nieuwsberichten/jaarlijkse-vegamonitor-steeds-minder-mensen-zien-zichzelf-als-vleeseter/.
19 https://amsterdam.partijvoordedieren.nl/initiatieven/carnivoor-geef-het-door.
20 Jachimowicz, J., Duncan, S., Weber, E.U. & Johnson, E.J. (2018). When and why defaults influence decisions: A meta-analysis of default effects.
21 https://nudgelebanon.org/2019/02/20/reducing-demand-for-plastic-cutlery-with-delivery-orders/.
22 http://www.dangoldstein.com/papers/DefaultsScience.pdf.
23 Steffel, M., Williams, E.F. & Pogacar, R. (2016). Ethically deployed defaults: Transparency and consumer protection through disclosure and preference articulation. Journal of Marketing Research, 53(5), 865-880.
24 D&B Gedrag (2016). Rapportage groene afvalbakken – gemeente Rotterdam. 21.
25 Dis, N. van. Nudging duurzaam gedrag met project Gewoon Vega. 2018. Verkregen van https://www.duurzamestudent.nl/2018/07/12/nudging-duurzaam-gedrag-met-project-gewoon-vega/.
26 https://soundear.com/.
27 https://www.pubfacts.com/detail/24394594/A-noise-reduction-program-in-a-pediatric-operation-theatre-is-associated-with-surgeons-benefits-and-?tr=1&tr=2.
28 Gollwitzer, P.M. & Brandstätter, V. (1997). Implementation intentions and effective goal pursuit. Journal of Personality and Social Psychology, 73, 186-199.
29 Milkman, K.L., Beshears, J., Choi, J.J., Laibson, D. & Madrian, B.C. (2011). Using implementation intentions prompts to enhance influenza vaccination rates. Proceedings of the National Academy of Sciences, 108(26), 10415-10420.
30 Riet et al. (2011)
31 ’t Riet, J., Sijtsema, S.J., Dagevos, H. & De Bruijn, G., (2011). The importance of habits in eating behavior. An overview and recommendations for future research. Appetite, 57(3), 585-596.
32 Adriaanse, M.A., Vinkers, C.D., De Ridder, D.T., Hox, J.J., & De Wit, J.B. (2011). Do implementation intentions help to eat a healthy diet? A systematic review and meta-analysis of the empirical evidence. Appetite, 56(1), 183-193.
33 https://www.umcutrecht.nl/nl/Ziekenhuis/Afdelingen/Hart-en-vaatcentrum/Nieuws/Nederlanders-herkennen-de-signalen-van-een-beroerte.
34 Clear, J. (2019) Elementaire gewoontes. Amsterdam: A.W. Bruna Uitevers.
35 Adriaanse, M.A., de Ridder, D.T. & de Wit, J.B. (2009). Finding the critical cue: Implementation intentions to change one’s diet work best when tailored to personally relevant reasons for unhealthy eating. Personality and Social Psychology Bulletin, 35(1), 60-71.
36 Holland, R.W., Aarts, H. & Langendam, D. (2006). Breaking and creating habits on the working floor: a field-experiment on the power of implementation intentions. Journal of Experimental Social Psychology 42(6): 776-783.
37 Adriaanse, M.A., de Ridder, D.T. & de Wit, J.B. (2009). Finding the critical cue: Implementation intentions to change one’s diet work best when tailored to personally relevant reasons for unhealthy eating. Personality and Social Psychology Bulletin, 35(1), 60-71.
38 Kirgios, E.L., Mandel, G.M., Park, Y., Milkman, K.L., Gromet, D.M., Kay, J.S. & Duckworth, A.L., (2020). Teaching temptation bundling to boost exercise: A field experiment. Organizational Behavior and Human Decision Processes, 161, 20-35.
39 Milkman, K.L., Minson, J.A., & Volpp, K.G.M., (2014). Holding the Hunger Games Hostage at the Gym: an Evaluation of Temptation Bundling, Manage Science, 60(2), 283-299.
40 Woolley, K. & Fishbach, A, (2016). For the fun of it: Hardnessing Immediate Rewards to Increase Persistence in Long Term Goals, Journal of Consumer Research, 42(6), 952-966.
41 van Osch, L., Lechner, L., Reubsaet, A., Wigger, S. & de Vries, H. (2008). Relapse prevention in a national smoking cessation contest: Effects of coping planning. British journal of health psychology, 13(3), 525-535.
42 Scott, S.J. (2014). Habit stacking: 97 small life changes that take 5 minutes or less, Oldtown Publishing LLC.

Knop Weerstand
43 Ven, D. van der (2015). OmWeg Weerstand: een interventie gericht op overtredingsgedrag van fietsers & voetgangers bij wegwerkzaamheden.
44 Janssen, S.T.M.C. & Weijermars, W.A.M. (2009). Verkeersonveiligheid bij werk in uitvoering deel II: een ongevallenanalyse.
45 Knowles, E.S. & Linn, J.A. (2004). Approach-avoidance model of persuasion: Alpha and omega strategies. In Eric S. Knowles & Jay A. Linn (Reds.), Reactance and persuasion (1st edition). New York: Psychology Press.
46 Werner, C.M., White, P.H., Byerly, S. & Stoll, R. (2009). Signs that encourage internalized recycling: Clinical validation, weak messages and ‘creative elaboration’. Journal of Environmental Psychology, 29(2), 193-202.
47 Lijiang Shen. 2011. The effectiveness of empathy-versus fear-arousing antismoking PSAs. Health Communication 26, 5 (2011), 404-415.
48 Lijiang Shen. 2010. Mitigating psychological reactance: The role of message-induced empathy in persuasion. Human Communication Research 36, 3 (2010), 397-422.
49 Sam Walton: Made in America (1992).
50 Pratkanis, 2007.
51 Reducing debt improves psychological functioning and changes decision-making in the poor.
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52Guéguen, N., Joule, R.V., Halimi-Falkowicz, S., Pascual, A., Fischer-Lokou, J. & Dufourcq-Brana, M. (2013). I’m free but I’ll comply with your request: generalization and multidimensional effects of the ‘evoking freedom’ technique. Journal of Applied Social Psychology, 43(1), 116-137.
53 Iyengar en Lepper (2000).
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55 Gu, Yangjie, Botti, Simona & Faro, David. (2013). Turning the Page: The Impact of Choice Closure on Satisfaction. Journal of Consumer Research. 40. 268-283.
56 Bandura, A. (1993). Perceived self-efficacy in cognitive development and functioning. Educational Psychologist, 28(2), 117-148.
57 Fishbach, Dhar and Zhang (2006).
58 Kivetz, Urminsky, & Zheng, 2006.
59 B.J. Fogg. (2020). Tiny habits: the small changes that change everything. Boston, New York: Houghton Mifflin Harcourt.
60 Huang, A., Barzi, F., Huxley, R., Denyer, G., Rohrlach, B., Jayne, K. & Neal, B. (2006). The effects on saturated fat purchases of providing internet shoppers with purchase-specific dietary advice: a randomised trial. PLoS clinical trials, 1(5), e22.
61 Jin, L., Xu, Q. & Zhang, Y. (2015). Climbing the Wrong Ladder: The Mismatch between Consumers’ Preference for Subgoal Sequences and Actual Goal Performance. Journal of Marketing Research, 52(5), 616-628.
62 Netwerk Mediawijsheid in november 2020.
63 Fazio, R.H. & Zanna, M.P. (1981). Direct experience and attitude-behavior consistency. In L. Berkowitz (red.), Advances in experimental social psychology (Vol. 14, pp. 162-203). New York: Academic Press.
64 Sagarin, B.J., Cialdini, R.B., Rice, W.E. & Serna, S.B. (2002). Dispelling the Illusion of Invulnerability: The Motivations and Mechanisms of Resistance to Persuasion. Journal of Personality and Social Psychology, 83, 526-541.
65 Behavioural Insights Netwerk Nederland (2017). Rijk aan gedragsinzichten: editie 2017, op https://www.rijksoverheid.nl/documenten/rapporten/2017/11/01/rijk-aan-gedragsinzichten-editie-2017.
66 Jansen, P.C.P., Snijders, C.C.P. & Willemsen, M.C. (UNDER REVIEW). Playing with fire. Understanding how experiencing a fire in an immersive virtual environment affects prevention behavior.
67 Aiken, L.S., Gerend, M.A. & Jackson, K.M. (2001). Subjective risk and health protective behavior: Cancer screening and cancer prevention. In A. Baum, T.A. Revenson & J.E. Singer (red.) Handbook of health psychology (pp. 727-746). Mahwah, NJ: Erlbaum.

Knop Normen
68 Asch, S.E. (1956). Studies of independence and conformity: I. A minority of one against an unanimous majority. Psychological Monographs: General and Applied, 70(9), 1-70.
69 Cialdini, R.B., Kallgren, C.A. & Reno, R.R. (1991). A focus theory of normative conduct: A theoretical refinement and reevaluation of the role of norms in human behavior. In Advances in experimental social psychology (Vol. 24, pp. 201-234). Academic Press.
70 Prinsen, S., de Ridder, D.T., & de Vet, E. (2013). Eating by example. Effects of environmental cues on dietary decisions. Appetite, 70, 1-5.
71 Keizer, K., Lindenberg, S. & Steg, L. (2011). The reversal effect of prohibition signs. Group processes & intergroup relations, 14(5), 681-688.
72 Cialdini, R.B., Demaine, L.J., Sagarin, B.J., Barrett, D.W., Rhoads, K. & Winter, P.L. (2006). Managing social norms for persuasive impact. Social influence, 1(1), 3-15.
73 Sparkman, G. & Walton, G.M. (2017). Dynamic norms promote sustainable behavior, even if it is counternormative. Psychological science, 28(11), 1663-1674.
74 https://nudgelebanon.org/2020/01/31/increasing-salad-consumption-using-dynamic-social-norms/.
75 Borsari, B. & Carey, K.B. (2003). Descriptive and injunctive norms in college drinking: a meta-analytic integration. Journal of studies on alcohol, 64(3), 331-341.
76 Perkins, H.W. (2002). Social norms and the prevention of alcohol misuse in collegiate contexts. Journal of Studies on Alcohol, supplement, (14), 164-172.
77 Cialdini, R.B. (1987). Compliance principles of compliance professionals: Psychologists of necessity. In Social influence: The ontario symposium (Vol. 5, pp. 165-184). Hillsdale, NJ: Erlbaum.
78 https://nos.nl/artikel/2280958-michelle-obama-in-ziggo-dome-ik-ben-eigenlijk-best-wel-badass.html.
79 Razenberg, I., Kahmann, M. & de Gruijtjer, M. (2018). Mind the gap: Barrières en mogelijkheden voor de arbeidsparticipatie van vluchtelingenvrouwen. Utrecht: Kennisplatform Integratie en Samenleving.
80Guéguen, N., & Pichot, N. (2001). The influence of status on pedestrians’ failure to observe a road-safety rule. The Journal of Social Psychology, 141(3), 413-415.
81 Burger, J M. (2009). Replicating Milgram: Would people still obey today? American Psychologist, 64(1), 1.
82 https://decorrespondent.nl/6013/de-wetenschap-leert-nu-beschaving-is-een-veel-dikkere-laag-dan-gedacht/231169785-1890c417.
83 Cialdini, R.B. (1987). Compliance principles of compliance professionals: Psychologists of necessity. In Social influence: The ontario symposium (Vol. 5, pp. 165-184). Hillsdale, NJ: Erlbaum.
84 https://nos.nl/artikel/2298744-een-post-van-doutzen-kylie-en-ronaldo-en-de-amazone-is-wereldnieuws.html.
85 Murphey, T. & Arao, H. (2001). Reported belief changes through near peer role modeling. TESL-EJ, 5(3), 1-15.
86 Ogisu, 1998, in Murphey, T., & Arao, H. (2001). Reported belief changes through near peer role modeling. TESL-EJ, 5(3), 1-15.
87 Neumayer, L., Kaiser, S., Anderson, A., Barney, L., Curet, M., Jacobs, D., et al. Perceptions of women medical students and their influence on career choice. American Journal of Surgery, 2002;183:146-150.
88 Singer, E. & Ye, C. (2013). The Use and Effects of Incentives in Surveys. The annals of the American Academy of Political and Social Science, 645(1), 112-141.
89 Freedman, J.L., & Fraser, S.C. (1966). Compliance without pressure: the foot-in-the-door technique. Journal of Personality and Social Psychology, 4(2), 195.
90 Lokhorst, A.M., Werner, C., Staats, H., van Dijk, E.,& Gale, J.L. (2013). Commitment and behavior change: A meta-analysis and critical review of commitment-making strategies in environmental research. Environment and Behavior, 45(1), 3-34.
91 Zwarte Cross (2019, 24 juni). ‘Live eed’ voor de planeet: 13.000 zwarte crossers leggen samen met tante Rikie eed af in megatent. Verkregen op 24 augustus 2019, van https://www.zwartecross.nl/algemeen/live-eed-planeet-13-000-zwarte-crossers-leggen-samen-tante-rikie-eed-af-volgepakte-megatent.
92 Baca-Motes, K., Brown, A., Gneezy, A., Keenan, E.A. & Nelson, L.D. (2012). Commitment and behavior change: Evidence from the field. Journal of Consumer Research, 39(5), 1070-1084.
93 Cialdini, R.B., Trost, M.R. & Newsom, J.T. (1995). Preference for consistency: The development of a valid measure and the discovery of surprising behavioral implications. Journal of Personality and Social psychology, 69(2), 318.
94 Absoluut het opzoeken waard: ‘BBC reporter childs walks in’.
95 Pratkanis, A.R. (2007). The Science of Social Influence: Advances and Future Progress. New York, NY: Psychology Press.
96 Lieberman, S. (1956). The effects of changes in roles on the attitudes of role occupants. Human Relations, 9, 385-402.
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98 Pratkanis, A.R. (2007). The Science of Social Influence: Advances and Future Progress. New York, NY: Psychology Press.
99 Pratkanis, A.R. & Gliner, M.D. (2004). And when shall a little child lead them? Evidence for an altercasting theory of source credibility. Current Psychology, 23, 279-304.
100 https://www.nrc.nl/nieuws/2012/06/22/anti-rookcampagne-zet-rokende-kinderen-tegenover-wijze-rokers-a1443900.
101 Miller, R.L., Brickman, P. & Bolen, D. (1975). Attribution versus persuasion as a means of modifying behavior. Journal of Personality and Social Psychology, 31, 430-441.
102 Carver, C.S. & Scheier, M.F. (1978). Self-focusing effects of dispositional self-consciousness, mirror presence, and audience presence. Journal of Personality and Social Psychology, 36, 324-332.
103 De Kort, Y.A.W., McCalley, L.T. & Midden, C.J.H. (2008). Persuasive trash cans: Activation of littering norms by design. Environment and Behavior, 40(6), 870-891.
104 Met deze interventie werd de Beestenmarkt onderdeel van het internationale het Inside Out-project: https://www.insideoutproject.net/en.
105 Paese & Gilin (2000).
106 Gergen, Elssworth, Maslach & Seipel (1975).
107 Brennan, M. & Charbonneau, J. (2009). Improving mail survey response rates using chocolate and replacement questionnaires. Public Opinion Quarterly, 73(2), 368-378.
108 Merillees & Miller (1999) boek met andere ogen.
109 The Behavioural Insights Team: Update report 2013-2015
110 Kolyesnikova, N. & Dodd, T.H. (2009). There is no such thing as a free wine tasting: The effect of a tasting fee on obligation to buy. Journal of Travel & Tourism Marketing, 26(8), 806-819.
111 Burger, J.M., Horita, M., Kinoshita, L., Roberts, K., et al. (1997). Effects of time on the norm of reciprocity. Basic and Applied Social Psychology, 19(1), 91-100.
112 Guéguen, N. (2014). Door-in-the-face technique and delay to fulfill the final request: An evaluation with a request to give blood. The Journal of Psychology, 148(5), 569-576.
113 Kanner (1989) en Garner (2005) Met andere ogen.

Knop Motivatie
114 Kahneman, D., Knetsch, J.L. & Thaler, R.H. (1991). Anomalies: The endowment effect, loss aversion, and status quo bias. Journal of Economic perspectives, 5(1), 193-206.
115 Kim, Y.H., Jeon, J.H., Choe, E.K., Lee, B., Kim, K, & Seo, J. (2016, May). TimeAware: Leveraging framing effects to enhance personal productivity. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems, 272-283
116 https://www.trouw.nl/nieuws/aanklaagster-postcode-loterij-kan-niet-opgeven~bb3c642a/.
117 Brewer, Noel, DeFrank, Jessica & Gilkey, Melissa. (2016). Anticipated Regret and Health Behavior: A Meta-Analysis. Health Psychology. 35. 10.1037/hea0000294.
118 Zeelenberg, M. & Pieters, R. (2007). A theory of regret regulation 1.0. Journal of Consumer Psychology, 17(1), 3-18.
119 Zeelenberg, M. & Pieters, R. (2003). ‘Had ik nu maar wel meegedaan’ Geanticipeerde spijt en de Postcode Loterij. In D.A. Stapel, M. Hagedoorn, & E. van Dijk (Eds.), Jaarboek Sociale Psychologie 2002 (pp. 386-392). Eburon.
120 Cooke, R., Sniehotta, F. & Schüz, B. (2007). Predicting binge-drinking behaviour using an extended TPB: Examining the impact of anticipated regret and descriptive norms. Alcohol and Alcoholism, 42, 84-91.
121 Zeelenberg, M. & Pieters, R. (2007). A theory of regret regulation 1.0. Journal of Consumer Psychology, 17(1), 3-18.
122 Sandberg, T. & Conner, M. (2009). A mere measurement effect for anticipated regret: Impacts on cervical screening attendance. British Journal of Social Psychology, 48, 221-236.
123 Abraham, C. & Sheeran, P. (2003). Acting on intentions: The role of anticipated regret. British Journal of Social Psychology, 42, 495-511.
124 Levin, I.P., Schneider, S.L. & Gaeth, G.J. (1998). All frames are not created equal: A typology and critical analysis of framing effects. Organizational behavior and human decision processes, 76(2), 149-188.
125 https://www.hubbub.org.uk/Event/bring-back-heavy-metal.
126 Strick, Holland, Van Baaren & Van Knippenberg (2012). Those who laugh are defenseless: how humor breaks resistance to influence; Strick, Holland, Van Baaren & Van Knippenberg (2010). The puzzle of joking:
127 https://www.milieucentraal.nl/bewust-winkelen/mazzelkontjes/.
128 Landwehr, Jan, Mcgill, Ann & Herrmann, Andreas (2011). It’s Got the Look: The Effect of Friendly and Aggressive ‘Facial’ Expressions on Product Liking and Sales. Journal of Marketing, 75. 132-146.
129 Chen, Rocky, Wan, Echo, Levy, Eric. (2016). The Effect of Social Exclusion on Consumer Preference for Anthropomorphized Brands. Journal of Consumer Psychology.
130 Burke, B. (2011). Gamification Primer: Life Becomes a Game. Gartner.
131 https://www.talentlms.com/blog/gamification-survey-results/.
132 https://www.fortunebusinessinsights.com/industry-reports/gamification-market-100632.
133 Dijksterhuis, A. (2009). Tell me why… The influence of self-involvement on short term smoking behavior. Addictive Behaviors, 34, 427-431.
134 Mussweiler, T. & Neumann, R. (2000). Sources of mental contamination: Comparing the effects of self-generated versus externally provided primes. Journal of Experimental Social Psychology, 36(2), 194-206.
135 Müller, B.C.N., Van Someren, D.H., Gloudemans, R.T.M., Van Leeuwen, M.L. & Greifeneder, R. (2017). Helping made easy: Ease of argument generation enhances intentions to help. Social Psychology, 48, 113-121.
136 Loman, J.G.B., Müller, B.C.N., Oude Groote Beverborg, A., van Baaren, R.B., & Buijzen, M. (2018). Self-persuasion in media messages: Reducing alcohol consumption among students with open-ended questions. Journal of Experimental Psychology: Applied, 24(1), 81-91.
137 Bernritter, S.F., van Ooijen, I. & Müller, B.C.N. (2017) Self-persuasion as marketing technique: The role of consumers’ involvement. European Journal of Marketing, 51, 1075-1090.
138 Müller, B.C.N., Van Someren, D.H., Gloudemans, R.T.M., Van Leeuwen, M.L. & Greifeneder, R. (2017). Helping made easy: Ease of argument generation enhances intentions to help. Social Psychology, 48, 113-121.
139 Tamir, Diana I. & Mitchell, Jason P. (2012). Intrinsic value of self-disclosure. Proceedings of the National Academy of Sciences, 109 (21), 8038-8043.
140 Notley, C., Gentry, S., Livingstone‐Banks, J., Bauld, L., Perera, R. & Hartmann‐Boyce, J. (2019). Incentives for smoking cessation. Cochrane Database of Systematic Reviews, (7).
141 Liu, Lamberton, & Haws (2015) Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects, Journal of Marketing.
142 Gaube, S., Tsivrikos, D., Dollinger, D. & Lermer, E. (2018). How a smiley protects health: A pilot intervention to improve hand hygiene in hospitals by activating injunctive norms through emoticons. PLoS ONE, 13(5).
143 Ryan, R.M. & Deci, E.L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55, 68-78.
144 Wisniewski, B., Zierer, K. & Hattie, J. (2020). The Power of Feedback Revisited: A Meta-Analysis of Educational Feedback Research. Frontiers in psychology, 10, 3087.
145 Hattie, J. (2009). Visible learning: A synthesis of over 800 meta-analyses relating to achievement. New York: Routledge.
146 Fong, Carlton, Patall, Erika, Vasquez, Ariana & Stautberg, Sandra. (2019). A Meta-Analysis of Negative Feedback on Intrinsic Motivation. Educational Psychology Review. 31. 10

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